Your dream QBR with assessments, executive summaries, dashboards, roadmap, budgets and anything you can imagine

Fully white labeled client portal to see strategy, roadmap, budgets, health scores, users list, assets, tickets and more

Clean asset lists with ability to grade, budget and enrich data with our warranty updating integration

A comprehensive suite of productivity tools designed to empower individuals and organizations to achieve more

Arya is the world's first vCIO Agent that works with your team to automate QBRs and give you MSP super intelligence

Plan client digital transformation, company vision, team objectives, and team member progress

Get a glimpse of Strategy Overview's history, values, aspirations, and company culture

The story behind the fastest and easiest vCIO/QBR software in the market

We started an MSP in 2002 named Red Key Solutions and grew it to be one of the best Managed IT companies in the New York City, Connecticut, Los Angeles and Florida areas. We switched our model to full Managed IT in 2009 and very quickly realized that we needed to standardize our stack and give clients a digital transformation roadmap.

For 8 years we managed this process with spreadsheets but the process was not scalable. We decided to convert our spreadsheet and vCIO/QBR process into an app. The initial beta saved our vCIOs hundreds of hours a year. We realized there were many strategic gaps we needed to fill and knew most MSPs shared our frustrations so we launched Strategy Overview as a stand alone company in 2017.

Founded by brothers Alex and Dimitri Markov, Strategy Overview quickly became the fastest, most flexible and the easiest to use vCIO/QBRs strategic assessment app in the world. In 2023 we launched our warranty updating module and client portal. In 2025 we launched Arya, the world's first vCIO agent to help MSPs and IT departments redefine IT strategy. We are just getting started.

We're obsessed with delivering epic value in every feature we build.

We exist to help our partners reach new levels of success.

We believe companies can be a force for good for our team, our partners, and the world.

We are long term members of the MSP community and listen to the community.

We build real tools MSPs need and innovate at the cutting edge.

Every solution we build is focused on being simple and clean.

Our Story

How Strategy Overview began

Born in our MSP

STRATEGY FOR ALL

OUR MISSION: STRATEGY FOR ALL

We’re modernizing strategic planning for the digital age — giving MSPs and organizations one intelligent platform to plan transformation, set goals, manage risk, and lead with clarity.

Core Values

We are driven by our core values to make the world’s most beautiful Strategy app

Quality & Value

Authentic Partnerships

Positive Impact

Community Driven

Focused Innovation

Simple is Beautiful

Our Management Team

Alex Markov

Dimitri Markov

Jesse Smith

Matt Moniello

Fidan Gadimbayli

Paul Grenci

Matt Zaretsky

Dan Gamez

Luis Maurad

Arya

Our Allies